Your brand must bememorable.
more than a logo.
more than a name.
In essence, your brand should be the synthesis of the main values of your company, business… It should be an authentic reflection of the company.
Therefore, branding will be the process that helps giving direction and providing vision to the business, in order to facilitate the formulation of brand strategies and to improve the definition of the relationship with customers, target audience and with the values of the brand.